Wednesday, July 26, 2006

That Girl Emily – Answer To Yesterday's Riddle

Thanks to Paula and Kerri, who decided to play.

Paula was fairly close. That Girl Emily is a blog about a woman who found out her husband had been cheating on her with her best friend. But, there's more to it.

Kerri was closer (in fact, I was thinking the same thing) when she said that this blog is fake and could be someone's attempt at a novel, or a sociological experiment.

The truth, as usual, is stranger than fiction. It is a promotional action by Court TV (which, by the way, I have no clue what the heck Court TV is. My TV viewing is very limited.)

Apparently (as I learned from my Russian joke site), the billboard is for real, and a poster reported seeing it in downtown Manhattan (I think) on his way from work. Another poster replied with, "Bullshit, the billboard is in a completely different part of town."

Turned out there were several billboards. That's how Court TV got busted - they had tried too hard.

"First clue that this open letter from a woman scorned was 100 percent pure baloney came when bloggers spotted the same billboard in other parts of the city and in Los Angeles. That's odd, seeing as how poor, pilates-obsessed "Emily" wrote on her blog that she placed the ad strategically outside the office of "Steven," her supposed no-good philandering spouse."

Apparently this is called "viral marketing", which is the professional-sounding business term for "you've been had".

What cracks me up the most is that the discussion is still going on over at the Russian site. Despite two warnings (one from your humble servant) that the whole thing is fake, Russian guys are lamenting (in very strong language) the stupidity and meanness of Emily and state that "now she will never get her husband back". Get him back? Come on, nobody's that desperate. Not even a fictitious character from Court TV, whatever that is.

The Goldie has spoken at 4:32 PM

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